The global Customer Data Platform Market size to grow from US$ 903.7 Million in 2018 to US$ 3,265.4 Million by 2023, at a Compound Annual Growth Rate (CAGR) of 29.3% during the forecast period. Major growth drivers for the market include increasing demand for omni-channel experience and actionable insights by marketers , focus on effective tracking of customers to understand their behavior for target marketing activities, and increasing pressure on CMOs to deliver personalized customer experience.
Top Key Vendors in this Customer Data Platform Marketreport Nice (Israel) SAP (Germany) Salesforce (US) Adobe (US) SAS Institute (US) Oracle (US) Agilone (US) Tealium (US) Ignition ONE (US) Blueconic (US) RedPoint Global (US) Ascent360 (US) Segment (US) Lytics (US) Zaius (US) mParticle (US) ActionIQ (US) Amperity (US) Evergage (US) Reltio (US) Signal (US) Ensighten (US) UserMind (US) Fospha (UK) NG Data (Belgium) SessionM (US)
The report also aims at providing detailed information about the major factors influencing the growth of the Customer Data Platform industry (drivers, restraints, opportunities, and challenges).
To strategically analyze micromarkets with respect to individual growth trends, prospects, and contributions to the overall market
To study the complete value chain of Customer Data Platform market
To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the Customer Data Platform ecosystem
To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing competitive landscape for market leaders
To analyze strategic approaches such as product launches, acquisitions, contracts, agreements, and partnerships in the Customer Data Platform industry
APAC is expected to grow at the highest CAGR in the global customer data platform market during the forecast period. Many private vendors in the region offer CDP solutions and services for data assembly, analytics, and customer engagements. The analytics applications include customer segmentation, machine learning, predictive modeling, revenue attribution, and customer journey mapping.
Research Coverage: The report segments the global customer data platform market by type, application, component,enterprise size, delivery mode,vertical and region.The market by type includes access, analytics, and engagement.The application segment includes marketing data segmentation, personalized recommendation, predictive analytics, campaign manamgment, customer engagement and retention, security management, and other applications.
Target Audience Customer Data Platform Vendors Customer Analytics Vendors Network and System integrators Marketing Analytics Executives Third Party Service Providers
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