Together, The Learning Annex and Twistbox will bring self-help programming from leading experts in a compelling edutainment format designed specifically for mobile phones. The partnership will leverage the global on-deck and off-net experience and distribution platforms of Twistbox with The Learning Annex as the premier provider of more than 8,000 self-help seminars annually led by leading experts and celebrities in categories that include health, wealth and spirituality. The partnership will bring compelling video rich programming, chat with an expert services, mobile workshops, user generated content and fully integrated on-line, TV and in-venue marketing. Mobile phone users will have access to a wide range of self-help categories from health and wealth topics to relationships and psychic services. Among the initial mobile offerings will be a daily horoscope from famed spiritual teacher and psychic Sylvia Browne and DebtFighter Tips from former World Heavy Weight boxing champion George Foreman.
"The Learning Annex holds more than 8,000 events every year, so we have an endless supply of great topics and programming to extend to mobile phone users who are on-the-go," said Bill Zanker Learning Annex CEO. With our new venture into on-line and mobile, we will be an aggregation point for the world's leading gurus on virtually all topics. I look forward to working with Ian Aaron, Twistbox CEO and his team to integrate mobile services and offerings into our existing seminars and leveraging Twistbox's reach in 45 countries to expand The Learning Annex brand and our classes to students worldwide.
"We believe that this is a great opportunity for the mobile operators to tap into the multi-billion dollar self-help market," said Ian Aaron Twistbox CEO. "Bill has built The Learning Annex into the premier brand in self improvement having developed and packaged lectures, seminars and workshops for leading personalities that include Donald Trump, Larry King, Jerry Lewis, Sarah Jessica Parker, Henry Kissinger, Tony Robbins, Deepak Chopra, Bishop Desmond Tutu, Barbara Bush and P. Diddy. Our new venture will extend to mobile phone users around the globe tools to help empower their lives, make more money, improve relationships and support personal and spiritual growth."
About The Learning Annex: The Learning Annex, founded in 1980, is the premier producer of self-help edutainment seminars, lectures, classes, and workshops in North America. The Learning Annex produces annually more than 8000 live events that help people expand their careers, make more money, improve their relationships, empower their lives, and achieve a vast array of personal and professional growth objectives. Furthermore, with its proven ability to cultivate close working relationships with many of the nation's top celebrities and leading experts, The Learning Annex has been able to deliver a level of excitement and veracity in its events that is unmatched in the industry. With its innovative business model and extraordinary track record, The Learning Annex was selected by Inc. Magazine as one of America's 500 fastest growing private companies, for two consecutive years.
About Twistbox Entertainment: Twistbox is the foundation company of mobile and interactive offerings from Mandalay Media, a development stage company created by leading executives from the entertainment and investment industries and co-chaired by Peter Guber and Rob Ellin. Twistbox has developed a global distribution footprint through its content publishing platforms and mobile games development capabilities. It has direct on-deck distribution through more than 100 mobile operators, operates in more than 40 countries and has products and services including video rich WAP sites, mobile TV and in-house developed mobile games that reach more than one billion handsets.
Mandalay Media Safe Harbor Statement: This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, about MNDL. Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of MNDL's management, are subject to risks and uncertainties, which could cause actual results to differ from the forward-looking statements. The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: general economic conditions; geopolitical events and regulatory changes; requirements or changes adversely affecting the businesses in which Twistbox is engaged; demand for the products and services that Twistbox provides, as well as other relevant risks detailed in MNDL's filings with the Securities and Exchange Commission. The information set forth herein should be read in light of such risks. MNDL assumes no obligation to update the information contained in this press release.
Contact: Jackie Markham
For The Learning Annex
Contact: Heather Moore
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